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Marketing Managers Occupation Detailed Description

Marketing Managers career

General Job Description and Education/Training Levels for Marketing Managers

The main tasks and work activities of Marketing Managers are to determine pricing or monetary policies, develop marketing plans or strategies, evaluate program effectiveness, estimate cost or material requirements. In general, for the Marketing Managers, active Learning, critical Thinking, speaking, active Listening and other 17 skills are required.
Marketing Managers Job Description
EducationMost of these occupations require a four-year bachelor's degree, but some do not.
Related ExperienceA considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job TrainingEmployees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
ExampleMany of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
The following chart shows the education/training levels for Marketing Managers jobs. 3.53% of Marketing Managers have High School Diploma (or the equivalent) and 90.64% of Marketing Managers have Bachelor's Degree and Above.
Less than a High School Diploma
0.00%
High School Diploma (or the equivalent)
3.53%
Post-Secondary Certificate
0.00%
Some College Courses
2.80%
Associate's Degree (or other 2-year degree)
3.03%
Bachelor's Degree and Above
90.64%

Tasks and Work Activities of Marketing Managers

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Compile lists describing product or service offerings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Select products or accessories to be displayed at trade or special production shows.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Initiate market research studies, or analyze their findings.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Communicating with Supervisors, Peers, or SubordinatesProviding information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Establishing and Maintaining Interpersonal RelationshipsDeveloping constructive and cooperative working relationships with others, and maintaining them over time.
  • Interacting With ComputersUsing computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Organizing, Planning, and Prioritizing WorkDeveloping specific goals and plans to prioritize, organize, and accomplish your work.
  • Making Decisions and Solving ProblemsAnalyzing information and evaluating results to choose the best solution and solve problems.
  • Getting InformationObserving, receiving, and otherwise obtaining information from all relevant sources.
  • Thinking CreativelyDeveloping, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Selling or Influencing OthersConvincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Identifying Objects, Actions, and EventsIdentifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Communicating with Persons Outside OrganizationCommunicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Determine pricing or monetary policies.
  • Develop marketing plans or strategies.
  • Evaluate program effectiveness.
  • Estimate cost or material requirements.
  • Analyze data to inform operational decisions or activities.
  • Supervise employees.
  • Negotiate contracts for transportation, distribution, or logistics services.
  • Confer with organizational members to accomplish work activities.
  • Compile operational data.
  • Analyze forecasting data to improve business decisions.
  • Analyze market research data.
  • Monitor external affairs or events affecting business operations.
  • Coordinate special events or programs.
  • Direct sales, marketing, or customer service activities.
  • Advise others on business or operational matters.
  • Conduct opinion surveys or needs assessments.
  • Develop marketing plans or strategies for environmental initiatives.
  • Recommend organizational process or policy changes.
  • Develop sustainable organizational policies or practices.

Skills and Abilities for Marketing Managers

  • Active LearningUnderstanding the implications of new information for both current and future problem-solving and decision-making.
  • Critical ThinkingUsing logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • SpeakingTalking to others to convey information effectively.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.
  • Judgment and Decision MakingConsidering the relative costs and benefits of potential actions to choose the most appropriate one.
  • PersuasionPersuading others to change their minds or behavior.
  • MonitoringMonitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Complex Problem SolvingIdentifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • NegotiationBringing others together and trying to reconcile differences.
  • CoordinationAdjusting actions in relation to others' actions.
  • Time ManagementManaging one's own time and the time of others.
  • Systems EvaluationIdentifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Operations AnalysisAnalyzing needs and product requirements to create a design.
  • Management of Personnel ResourcesMotivating, developing, and directing people as they work, identifying the best people for the job.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • Systems AnalysisDetermining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Service OrientationActively looking for ways to help people.
  • Learning StrategiesSelecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Oral ExpressionThe ability to communicate information and ideas in speaking so others will understand.
  • Written ComprehensionThe ability to read and understand information and ideas presented in writing.
  • Oral ComprehensionThe ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written ExpressionThe ability to communicate information and ideas in writing so others will understand.
  • Deductive ReasoningThe ability to apply general rules to specific problems to produce answers that make sense.
  • Fluency of IdeasThe ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Inductive ReasoningThe ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Speech ClarityThe ability to speak clearly so others can understand you.
  • Speech RecognitionThe ability to identify and understand the speech of another person.
  • OriginalityThe ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Problem SensitivityThe ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Near VisionThe ability to see details at close range (within a few feet of the observer).
  • Category FlexibilityThe ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Information OrderingThe ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Number FacilityThe ability to add, subtract, multiply, or divide quickly and correctly.
  • Mathematical ReasoningThe ability to choose the right mathematical methods or formulas to solve a problem.
  • VisualizationThe ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
  • Flexibility of ClosureThe ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
  • Desktop computerse.g. Desktop computers
  • Laser fax machinee.g. Laser facsimile machines
  • Notebook computerse.g. Notebook computers
  • Personal computerse.g. Personal computers
  • Personal digital assistant PDAs or organizerse.g. Personal digital assistants PDA
  • Photocopierse.g. Photocopiers
  • Scannerse.g. Scanners
  • Tablet computerse.g. Tablet computers
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and MediaKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and ElectronicsKnowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • MathematicsKnowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • DesignKnowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Education and TrainingKnowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.