Demonstrators and Product Promoters Occupation Details

General Job Description and Education/Training Levels for Demonstrators and Product Promoters

The main tasks and work activities of Demonstrators and Product Promoters are to demonstrate products to consumers, explain technical product or service information to customers, distribute promotional literature or samples to customers, clean work areas. In general, for the Demonstrators and Product Promoters, active Listening, speaking, persuasion, reading Comprehension and other 10 skills are required.

Demonstrators and Product Promoters Job Description
Education	These occupations usually require a high school diploma.
Related Experience	Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Job Training	Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
Example	These occupations often involve using your knowledge and skills to help others. Examples include orderlies, counter and rental clerks, customer service representatives, security guards, upholsterers, and tellers.

The following chart shows the education/training levels for Demonstrators and Product Promoters jobs. 64.35% of Demonstrators and Product Promoters have High School Diploma (or the equivalent) and 0.66% of Demonstrators and Product Promoters have Bachelor's Degree and Above.

Less than a High School Diploma

34.99%

High School Diploma (or the equivalent)

64.35%

Post-Secondary Certificate

0.00%

Some College Courses

0.00%

Associate's Degree (or other 2-year degree)

0.00%

Bachelor's Degree and Above

0.66%

Tasks and Work Activities of Demonstrators and Product Promoters

Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Keep areas neat while working and return items to correct locations following demonstrations.
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Sell products being promoted and keep records of sales.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Suggest specific product purchases to meet customers' needs.
Transport, assemble, and disassemble materials used in presentations.
Identify interested and qualified customers to provide them with additional information.
Practice demonstrations to ensure that they will run smoothly.
Prepare or alter presentation contents to target specific audiences.
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
Work as part of a team of demonstrators to accommodate large crowds.
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
Train demonstrators to present a company's products or services.
Instruct customers in alteration of products.
Research or investigate products to be presented to prepare for demonstrations.
Recommend product or service improvements to employers.
Provide product information, using lectures, films, charts, or slide shows.
Contact businesses or civic establishments to arrange to exhibit and sell merchandise.

Performing for or Working Directly with the PublicPerforming for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing OthersConvincing others to buy merchandise/goods or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal RelationshipsDeveloping constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside OrganizationCommunicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or SubordinatesProviding information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Getting InformationObserving, receiving, and otherwise obtaining information from all relevant sources.
Judging the Qualities of Things, Services, or PeopleAssessing the value, importance, or quality of things or people.
Making Decisions and Solving ProblemsAnalyzing information and evaluating results to choose the best solution and solve problems.
Thinking CreativelyDeveloping, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Identifying Objects, Actions, and EventsIdentifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Demonstrate products to consumers.
Explain technical product or service information to customers.
Distribute promotional literature or samples to customers.
Clean work areas.
Sell products or services.
Maintain records of sales or other business transactions.
Set up merchandise displays.
Recommend products or services to customers.
Identify potential customers.
Develop content for sales presentations or other materials.
Gather customer or product information to determine customer needs.
Study product information to acquire professional knowledge.
Answer customer questions about goods or services.
Train sales personnel.
Advise customers on the use of products or services.
Deliver promotional presentations to current or prospective customers.
Contact current or potential customers to promote products or services.
Model cosmetics, clothing, or accessories.
Stock products or parts.

Skills and Abilities for Demonstrators and Product Promoters

Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
SpeakingTalking to others to convey information effectively.
PersuasionPersuading others to change their minds or behavior.
Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
Service OrientationActively looking for ways to help people.
WritingCommunicating effectively in writing as appropriate for the needs of the audience.
Time ManagementManaging one's own time and the time of others.
Judgment and Decision MakingConsidering the relative costs and benefits of potential actions to choose the most appropriate one.
Complex Problem SolvingIdentifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
CoordinationAdjusting actions in relation to others' actions.
Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.
MonitoringMonitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Critical ThinkingUsing logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Oral ExpressionThe ability to communicate information and ideas in speaking so others will understand.
Speech ClarityThe ability to speak clearly so others can understand you.
Oral ComprehensionThe ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech RecognitionThe ability to identify and understand the speech of another person.
Near VisionThe ability to see details at close range (within a few feet of the observer).
Deductive ReasoningThe ability to apply general rules to specific problems to produce answers that make sense.
Written ComprehensionThe ability to read and understand information and ideas presented in writing.
Selective AttentionThe ability to concentrate on a task over a period of time without being distracted.
Category FlexibilityThe ability to generate or use different sets of rules for combining or grouping things in different ways.
Information OrderingThe ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Inductive ReasoningThe ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Problem SensitivityThe ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Written ExpressionThe ability to communicate information and ideas in writing so others will understand.

Bar code reader equipmente.g. Barcode scanners
Desktop computerse.g. Desktop computers
Digital camerase.g. Digital cameras
Domestic coffee makerse.g. Domestic coffee makers
Domestic electric skilletse.g. Domestic electric skillets
Domestic toaster ovense.g. Domestic toaster ovens
Cappuccino or espresso machinese.g. Espresso makers
Pocket calculatore.g. Handheld calculators
Personal computerse.g. Personal computers

Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Food ProductionKnowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Public Safety and SecurityKnowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

Demonstrators and Product Promoters Occupation Detailed Description

Tasks and Work Activities of Demonstrators and Product Promoters

Skills and Abilities for Demonstrators and Product Promoters