Telemarketers Occupation Detailed Description

Telemarketers career

General Job Description and Education/Training Levels for Telemarketers

The main tasks and work activities of Telemarketers are to deliver promotional presentations to current or prospective customers, contact current or potential customers to promote products or services, answer customer questions about goods or services, explain technical product or service information to customers. In general, for the Telemarketers, speaking, persuasion, active Listening, service Orientation and other 3 skills are required.
Telemarketers Job Description
EducationThese occupations usually require a high school diploma.
Related ExperienceSome previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
Job TrainingEmployees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
ExampleThese occupations often involve using your knowledge and skills to help others. Examples include orderlies, counter and rental clerks, customer service representatives, security guards, upholsterers, and tellers.
The following chart shows the education/training levels for Telemarketers jobs. 58.68% of Telemarketers have High School Diploma (or the equivalent) and .
Less than a High School Diploma
30.23%
High School Diploma (or the equivalent)
58.68%
Post-Secondary Certificate
0.00%
Some College Courses
11.09%
Associate's Degree (or other 2-year degree)
0.00%
Bachelor's Degree and Above
0.00%

Tasks and Work Activities of Telemarketers

  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Explain products or services and prices, and answer questions from customers.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Adjust sales scripts to better target the needs and interests of specific individuals.
  • Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  • Maintain records of contacts, accounts, and orders.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Conduct client or market surveys to obtain information about potential customers.
  • Selling or Influencing OthersConvincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Interacting With ComputersUsing computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Communicating with Persons Outside OrganizationCommunicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Getting InformationObserving, receiving, and otherwise obtaining information from all relevant sources.
  • Establishing and Maintaining Interpersonal RelationshipsDeveloping constructive and cooperative working relationships with others, and maintaining them over time.
  • Documenting/Recording InformationEntering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
  • Communicating with Supervisors, Peers, or SubordinatesProviding information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Processing InformationCompiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Identifying Objects, Actions, and EventsIdentifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Resolving Conflicts and Negotiating with OthersHandling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  • Deliver promotional presentations to current or prospective customers.
  • Contact current or potential customers to promote products or services.
  • Answer customer questions about goods or services.
  • Explain technical product or service information to customers.
  • Maintain records of customer accounts.
  • Develop content for sales presentations or other materials.
  • Identify potential customers.
  • Schedule appointments with prospective customers.
  • Monitor market conditions or trends.

Skills and Abilities for Telemarketers

  • SpeakingTalking to others to convey information effectively.
  • PersuasionPersuading others to change their minds or behavior.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Service OrientationActively looking for ways to help people.
  • Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.
  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Oral ExpressionThe ability to communicate information and ideas in speaking so others will understand.
  • Oral ComprehensionThe ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Speech ClarityThe ability to speak clearly so others can understand you.
  • Speech RecognitionThe ability to identify and understand the speech of another person.
  • Selective AttentionThe ability to concentrate on a task over a period of time without being distracted.
  • Written ComprehensionThe ability to read and understand information and ideas presented in writing.
  • Autodialerse.g. Autodialing equipment
  • Conversation recording unitse.g. Call recording systems
  • Special purpose telephonese.g. Multiline telephone systems
  • Personal computerse.g. Personal computers
  • Autodialerse.g. Predictive dialers
  • Phone headsetse.g. Telephone headsets
  • Phone headsetse.g. Wireless telephone headsets
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.