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Advertising Sales Agents Occupation Detailed Description

Advertising Sales Agents career

General Job Description and Education/Training Levels for Advertising Sales Agents

The main tasks and work activities of Advertising Sales Agents are to deliver promotional presentations to current or prospective customers, develop content for sales presentations or other materials, explain technical product or service information to customers, develop professional relationships or networks. In general, for the Advertising Sales Agents, speaking, persuasion, social Perceptiveness, service Orientation and other 12 skills are required.
Advertising Sales Agents Job Description
EducationMost of these occupations require a four-year bachelor's degree, but some do not.
Related ExperienceA considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job TrainingEmployees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
ExampleMany of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
The following chart shows the education/training levels for Advertising Sales Agents jobs. 29.83% of Advertising Sales Agents have High School Diploma (or the equivalent) and 1.43% of Advertising Sales Agents have Post-Secondary Certificate.
Less than a High School Diploma
0.00%
High School Diploma (or the equivalent)
29.83%
Post-Secondary Certificate
1.43%
Some College Courses
13.28%
Associate's Degree (or other 2-year degree)
3.60%
Bachelor's Degree and Above
51.86%

Tasks and Work Activities of Advertising Sales Agents

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Maintain assigned account bases while developing new accounts.
  • Process all correspondence and paperwork related to accounts.
  • Deliver advertising or illustration proofs to customers for approval.
  • Draw up contracts for advertising work and collect payments due.
  • Locate and contact potential clients to offer advertising services.
  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Inform customers of available options for advertisement artwork and provide samples.
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Identify new advertising markets and propose products to serve them.
  • Write copy as part of layout.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Gather all relevant material for bid processes and coordinate bidding and contract approval.
  • Arrange for commercial taping sessions and accompany clients to sessions.
  • Write sales outlines for use by staff.
  • Selling or Influencing OthersConvincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Communicating with Persons Outside OrganizationCommunicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Establishing and Maintaining Interpersonal RelationshipsDeveloping constructive and cooperative working relationships with others, and maintaining them over time.
  • Thinking CreativelyDeveloping, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Performing for or Working Directly with the PublicPerforming for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Getting InformationObserving, receiving, and otherwise obtaining information from all relevant sources.
  • Organizing, Planning, and Prioritizing WorkDeveloping specific goals and plans to prioritize, organize, and accomplish your work.
  • Interacting With ComputersUsing computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Resolving Conflicts and Negotiating with OthersHandling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
  • Communicating with Supervisors, Peers, or SubordinatesProviding information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Deliver promotional presentations to current or prospective customers.
  • Develop content for sales presentations or other materials.
  • Explain technical product or service information to customers.
  • Develop professional relationships or networks.
  • Identify potential customers.
  • Process sales or other transactions.
  • Prepare sales or other contracts.
  • Contact current or potential customers to promote products or services.
  • Estimate costs or terms of sales.
  • Distribute promotional literature or samples to customers.
  • Study product information to acquire professional knowledge.
  • Gather customer or product information to determine customer needs.
  • Develop marketing plans or strategies.
  • Attend events to develop professional knowledge.

Skills and Abilities for Advertising Sales Agents

  • SpeakingTalking to others to convey information effectively.
  • PersuasionPersuading others to change their minds or behavior.
  • Social PerceptivenessBeing aware of others' reactions and understanding why they react as they do.
  • Service OrientationActively looking for ways to help people.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • NegotiationBringing others together and trying to reconcile differences.
  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Critical ThinkingUsing logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision MakingConsidering the relative costs and benefits of potential actions to choose the most appropriate one.
  • CoordinationAdjusting actions in relation to others' actions.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • MonitoringMonitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Time ManagementManaging one's own time and the time of others.
  • Systems AnalysisDetermining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Complex Problem SolvingIdentifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Speech ClarityThe ability to speak clearly so others can understand you.
  • Oral ExpressionThe ability to communicate information and ideas in speaking so others will understand.
  • Speech RecognitionThe ability to identify and understand the speech of another person.
  • Oral ComprehensionThe ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written ComprehensionThe ability to read and understand information and ideas presented in writing.
  • Written ExpressionThe ability to communicate information and ideas in writing so others will understand.
  • Near VisionThe ability to see details at close range (within a few feet of the observer).
  • OriginalityThe ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Fluency of IdeasThe ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
  • Inductive ReasoningThe ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
  • Deductive ReasoningThe ability to apply general rules to specific problems to produce answers that make sense.
  • Problem SensitivityThe ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
  • Selective AttentionThe ability to concentrate on a task over a period of time without being distracted.
  • Category FlexibilityThe ability to generate or use different sets of rules for combining or grouping things in different ways.
  • Information OrderingThe ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
  • Desktop computerse.g. Desktop computers
  • Notebook computerse.g. Laptop computers
  • Special purpose telephonese.g. Multi-line telephone systems
  • Personal computerse.g. Personal computers
  • Personal digital assistant PDAs or organizerse.g. Personal digital assistants PDA
  • Tablet computerse.g. Tablet computers
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English LanguageKnowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and MediaKnowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • MathematicsKnowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Computers and ElectronicsKnowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.